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Black Friday 2016: We're Not Discounting, We're Donating

by Tom Brown November 16, 2016 2 min read

1 Comment

Last year we launched our initiative of giving over this holiday period and together raised enough to provide 1296 meals to children that desperately needed them.

This year, we're donating 5% of all sales between Friday 25th - Monday 28th November.


Akshaya Patra 1043
ShareTheMeal 78
TOTAL 1121



We go out of our way to provide exceptional value & service to all of you where we can. If you've been with us for a while you know we're far from the norm.

Your health is our priority, ending metabolic disease is the goal.

Being here for the long term means being of service at every step of the way; adding value at every opportunity. 

Inspired by others around the world including Everlane, Patagonia & FatFace we'll be donating 5% of all sales split evenly to the following charities:


Akshaya Patra

This Indian based charity provides meals within schools, encouraging school attendance and boosting employment in the local area.

In turn, the boost in school attendance has enabled children to access education & long term employment instead of being forced into working in exchange for food at such a young age. The result is exiting poverty.

Utilising effective management, innovation technology & smart engineering allows Akshaya Patra to provide 1.5 million school children in over 12,000 schools in India with hot, healthy & nutritious meals every single day. 

The cost - £10 per child per year.

  1. Increased enrolment in schools
  2. Increased attendance in schools
  3. Reduced dropout rate
  4. Improved performance of students in class in terms of better attention span and academic progress
  5. Improved nutritional status of students

Learn More



ShareTheMeal is an initiative & app from the World Food Programme that enables people to "share their meals" with children in need. It costs US $0.50 (£0.40) to feed one child for a day.

The recent El Niño weather event was one of the strongest on record and brought devastating drought to southern Africa. Malawi is among the countries hit hardest. As many as 6.5 million people – nearly 40 percent of the population – may require emergency assistance in the coming months. As the food security situation worsens, children are one of the most vulnerable population groups.

Their current goal is to provide school meals for an entire year to 58,000 schoolchildren in Zomba, an area particularly affected by the El Niño drought. The children, aged between 6 - 13 years, will receive a daily, nutritious meal at school.

ShareTheMeal is an initiative of the United Nations World Food Programme. 

Learn More

You can download the ShareTheMeal app here: 


To all of you that made this such a success last year, please join us in sharing our mission - we need the help of every single one of you! 

Tom Brown
Tom Brown

1 Response


December 08, 2016

You are the most inspiring, kind, wonderful businessman, friend and brother. So proud of you

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