Taking the food & nutrition industry forward is critical to us. Being utterly transparent is paramount.
While right now we're loading hundreds of new products onto the site on a daily basis and working with new brands & vendors all the time. What's crucial is that we make it abundantly clear what the value of each & every product is.
We're not there yet; there's an enormous amount of work to be done. Evaluating every single products ingredient list is an incredibly time intensive project, but it's one we're taking on. It's not something we can automate nor achieve overnight.
Why focus on it? Because we believe every individual has the right to know what's in their food & to shop for the values which matter to them most.
A vegetarian trying to eat a low sugar diet, made up of products Made in the U.K. & produced using renewable energy? Let's make that easy to discover the products that fit for you.
Considering plant-based options but need something high in protein? Want to know that it's organic too? We'll make that accessible.
It isn't about a single company. This is about doing what's right. When you're empowered to make a decision based on a product's merits, it's only a matter of time before others start taking notice. The innovators will step forward in our battle to end metabolic disease and together we can drive the entire industry forward at a rate we've never seen before.
A website that makes it easy to empower you + delivers enormous value to others = success for all of us.
With your help, we're getting closer every day!
"Doing the right thing is always the right thing."