What is Allulose?

The Hero Bars are Quest's second product using 'Allulose', but what actually is it you may ask?! *Well, keep reading!*

  • Allulose (also called 'Psicose') is a low-calorie sugar with the same clean, sweet taste you expect from sugar, with no weird aftertaste.
  • Allulose is one of many different sugars that exist in nature in very small quantities. It was initially identified from wheat and has since been found in certain fruits including figs, jackfruit (think Vegan Pulled Pork) and raisins.
  • Allulose is also naturally present in small quantities in a variety of sweet foods like maple syrup and brown sugar.
  • Allulose is absorbed by the body, but NOT metabolized, so it is almost calorie-free.
  • Allulose in fact only contributes 0.4 Calories per gram instead of the 4.0 Calories per gram contributed by table sugar. That's 1/10th the Calories!

So... As an example, even though the Vanilla Caramel Hero Bar appears at first glance to have 12g of sugar, 11g of that is Allulose. Meaning there are only 4.4 Calories from Allulose in this one bar & less than 1g of "real sugar".

But why is it listed as a sugar?

  • The Food and Drug Administration (FDA) requires Allulose to be listed in the sugars section on the nutrition facts panel even though it doesn't have the Calories of regular sugar. This is likely to change in the future, however, where Allulose will be listed separately.