Our Values

Transparency; across our entire business. That also means a ridiculously high level of research behind every product we stock. 

All of the below classifications will be going live over the next few months. While the research is underway, you can still shop all products.

You'll soon find them in the filter menu while browsing the store. In time, you'll also see them on each product pages, so you know exactly what you're investing in :)

TOP VALUES

Gluten-Free
Ketogenic
Organic
Paleo
Raw
Vegan
Vegetarian

CERTIFICATIONS & AWARDS

Certified Gluten-Free
Certified Halal
Certified Kosher
Certified Organic
Certified Vegan
Chromadex Certified
Fair Trade Certified
Great Taste Award
GMP Certified
HFL Certified Drug Free
Informed Sport Approved
Non-GMO Project Verified
Rainforest Alliance Certified
RSPO Certified Palm Oil
Soil Association Certification
Vegetarian Society Approved
WADA Tested

HEALTH & INGREDIENTS

1 of 5 A Day
Alcohol Free
Aspartame Free
Banned Substance Free
Big 8 Allergen Free
BPA Free
Caffeine Free
Celery Free
Cereal Free
Cholesterol Free
Contains Probiotic
Crustaceans Free
Dairy Free
DEHP Free
Dye and Colour Additive Free
Egg Free
Energy-Reduced
Energy-Free
Essential Oils
Fat Free  
Fish Free
Fragrance Free
Full Of Omegas
Gluten-Free
Grain Free
Healthy Fats
High in Caffeine
High Calorie
High in Carbohydrate
High Fat
High Fibre
High Fructose Corn Syrup Free
High Monounsaturated Fat
High Polyunsaturated Fat
High in Protein
High In Omegas
High Starch
High Unsaturated Fat
High in Vitamins/Minerals
Hypo-Allergenic
IBS-Friendly
Ketogenic
Kiwi Free
Lactose Free
Light/Lite
Lupin Free
Low Calorie
Low in Carbohydrates
Low Energy
Low Fat
Low Glycemic
Low Lactose
Low Saturated Fat
Low Sodium/Salt
Low Sugar
Milk Free
Mollusc Free
MSG Free
Mustard Free
Natural
Naturally Sweetened
No Additives
No Added Sodium/Salt
No Added Sugar
No Added Sweeteners
No Antibiotics/Synthetic Hormones
No Artificial Colours
No Artificial Flavours
No Artificial Ingredients
No Artificial Preservatives
No Artificial Sweeteners
No Hydrogenated Oils
No MSG
No Sucralose
No Sugar Alcohols
No Sulphites/Sulphur Dioxide
No Trans Fats
Non-GMO
Nut Free
Paraben Free
Peanut Free
Pesticide Free
Petroleum Free
Phthalate Free
Preservative Free
Saturated Fat-Free
SLS Free
Sodium/Salt Free
Source of Complex Carbohydrates
Source of Fibre
Source of Protein
Source of MCTs
Source of Omegas
Source of Starch
Source of Vitamins/Minerals
Soy Free
Starch Free
Stimulant Free
Sugar Free 
Sulphites Free
Vegan
Vegetarian

Very
Low Sodium/Salt
Wheat Free
Yeast Free
Zero Calories

ENVIRONMENTAL & SOCIAL

Biodegradable
BPA Free
Certified B Corp
CFC Free
Chlorine Free
Compostable
Cruelty Free
DEHP Free
Ethically Sourced
Fair Trade
Family-Owned Business
FSC Certified
Fully Traceable
Grass-Fed
Locally Sourced
Made By Hand
Made in the EU
Made in the UK
Made in the USA
Made Using Renewable Energy
Made Without Solvents
Non-Toxic
Palm Oil Free
Pasture Raised
PCW Recycled
Plant Based
Recyclable
Recycled Packaging
Sourced Direct From Farmers
Supports Charity
Sustainably Caught
Sustainably Farmed
Turtle and Dolphin Safe
Woman-Owned Business

PRODUCT FEATURES

Dishwasher Safe
Freezer Safe
Leak Proof
Microwave Safe

GENDER SPECIFIC

For Men
For Women