Welcome to Super Natural Indulgence
The first bar that lets you have it all: amazing taste and clean nutrition.
Our bars are made with all-natural ingredients like cassava flour and brown rice protein. They're 100% Plant Fueled™ and as delicious as your favourite treats. Eat them anytime, anywhere.
- 12g of Plant Protein
- No Dairy
- No Soy
- Certified Vegan
- No Sugar Alcohols
- Women-Owned Business
🍩 Daydreaming About Donuts
No, you aren’t dreaming. That melt-in-your-mouth, sweet donut flavour, can now be yours anytime, anyplace, with zero label-shock afterwards.
🍊 I Scream For Orange Cream
Tastes like summer in every bite. Proudly enjoy your childhood fave with these protein-packed bars. It’s just like the creamy, classic dessert, with only 190 calories and nothing artificial. Because you’re never too old or too cool to scream for ice cream!
🍪 Oh Oh Cookie Dough
The temptation to devour an entire tub of cookie dough before it hits the oven is real. For the times when satisfying those cravings are also real, our delicious chocolate chunk cookie dough bar hits the spot.
🥜 Smother Fudger Peanut Butter
It’s like spooning (peanut butter from the jar). Only better. We’ve crafted an even more delicious pairing- taking peanut butter and smothering it in a fudgy chocolate coating. Meet the Smother-Fudger.
She Powers The World, And We Power Her
At TruWomen, we love real food that tastes great.
We call ourselves TRUWOMEN because our products, our team and the way we run our company are all about powering women and creating the world we want to see!
- Products Made with Ideas from 100s of Women
- Taste that Women Love, and Love to Share
- Real, Plant-Based Food is a Feel-Good Indulgence
- Prioritize Women - as Customers, Partners and Leaders
Made With The Best
We asked women what they want in a healthy snacks bar. Here's what we heard: GREAT TASTE, real ingredients, just enough protein, and no bloat-causing sugar alcohols.
Then we got to work. Designed with taste first, our products are made entirely with real, nutritious, plant fueled ingredients. Our bars include at least 12 grams of protein and are vegan, dairy-free, soy-free, gluten-free, non-GMO and kosher.
Everything is made with love by a family-owned company in Boulder, Colorado.
Creating A Better Business
We built our company, hiring women in most of the leadership positions and committing to pay equity across the board.
We focus every dollar the company spends on vendors that are female-founded, female-owned or teams where women are equally represented. And beyond that, we ask these vendors to elevate the women in their organisations or risk losing our business to a vendor that does.
This is much more than a protein bar. It's a movement to change culture and business practices. It is amazing to be a part of and we can't wait to help it grow.